Innovation Reinvented

Name: Innovation Reinvented
Brand: University Of Toronto Press
SKU: 9781442644298
Price: 1026 CZK
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Six Games that Drive Growth

Autor: Roger Miller, Marcel Cote

Jazyk:

Vazba: Pevná

Vydavatel: University Of Toronto Press

Dostupnost: Skladem u dodavatele

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Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-al...

Informace o knize

Autor

Roger Miller, Marcel Cote

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

312

EAN

9781442644298

ISBN

144264429X

Enbook ID

04797602

Vydavatel

University Of Toronto Press

Hmotnost

602

Rozměry

161 x 230 x 26

Kompletní popis

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Cote demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

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Innovation Reinvented

Six Games that Drive Growth

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Kompletní popis

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