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Kniha Innovative Methodologies in Enterprise Research Damian Hine

Innovative Methodologies in Enterprise Research

Autor: Damian Hine, David Carson
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Edward Elgar Publishing Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
4 169 Kč
The contributors to this book explore the role and importance of qualitative, interpretist research...

Informace o knize

Autor
Damian Hine, David Carson
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2007
Stránek
336
EAN
9781845422110
Enbook ID
05097107
Vydavatel
Edward Elgar Publishing Ltd
Hmotnost
612
Rozměry
156 x 234 x 24

Kompletní popis

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

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