Inside Apple

Name: Inside Apple
Brand: John Murray Press
SKU: 9781848547247
Price: 306 CZK
Availability: InStock

Autor: Adam Lashinsky

Jazyk:

Vazba: Brožovaná

Vydavatel: John Murray Press

Dostupnost: Skladem u dodavatele

Odesíláme za 3-5 dnů

306 Kč

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He in...

Informace o knize

Autor

Adam Lashinsky

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

240

EAN

9781848547247

ISBN

1848547242

Enbook ID

01225268

Vydavatel

John Murray Press

Hmotnost

158

Rozměry

199 x 151 x 16

Kompletní popis

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

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Inside Apple

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