Kniha Inside Consumption S. Ratneshwar

Inside Consumption

Consumer Motives, Goals, and Desires

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 897
Following on from "The Why of Consumption", this book examines motivational factors in diverse consu...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2005
Stránek
356
EAN
9780415341943
ISBN
9780415341943
Enbook ID
06743380
Hmotnost
566
Rozměry
156 x 234 x 21

Kompletní popis

Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.

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