Inside the Tornado

Name: Inside the Tornado
Brand: HarperCollins Publishers Inc
SKU: 9780060745813
Price: 294 CZK
Availability: InStock

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Autor: Geoffrey A. Moore

Jazyk:

Vazba: Brožovaná

Vydavatel: HarperCollins Publishers Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

294 Kč

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef...

Informace o knize

Autor

Geoffrey A. Moore

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

272

EAN

9780060745813

ISBN

0060745819

Enbook ID

01373894

Vydavatel

HarperCollins Publishers Inc

Hmotnost

202

Rozměry

137 x 203 x 17

Kompletní popis

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také