Intangible Assets

Name: Intangible Assets
Brand: Oxford University Press
SKU: 9780199256938
Price: 6477 CZK
Availability: InStock

Values, Measures, and Risks

Autor: John Hand, Baruch Lev

Jazyk:

Vazba: Pevná

Vydavatel: Oxford University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

6 477 Kč

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in fir...

Informace o knize

Autor

John Hand, Baruch Lev

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2003

Stránek

454

EAN

9780199256938

ISBN

0199256934

Enbook ID

04530581

Vydavatel

Oxford University Press

Hmotnost

922

Rozměry

166 x 242 x 35

Kompletní popis

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

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Intangible Assets

Values, Measures, and Risks

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také