Kniha Integrated Communication Esther Thorson

Integrated Communication

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
1 655
Building brands through integrated marketing is an approach being used by all top-level marketing st...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
396
EAN
9781138992535
ISBN
9781138992535
Enbook ID
10061080
Hmotnost
453
Rozměry
152 x 229

Kompletní popis

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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