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Kniha Intelligent Support Systems for Marketing Decisions Nikolaos F. Matsatsinis

Intelligent Support Systems for Marketing Decisions

Autor: Nikolaos F. Matsatsinis, Y. Siskos
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer-Verlag New York Inc.
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
3 937 Kč
Intelligent Support Systems for Marketing Decisions examines new product development, market penetra...

Informace o knize

Autor
Nikolaos F. Matsatsinis, Y. Siskos
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2002
Stránek
514
EAN
9781402071942
ISBN
1402071949
Enbook ID
01417824
Vydavatel
Springer-Verlag New York Inc.
Hmotnost
2020
Rozměry
155 x 235 x 29

Kompletní popis

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. §Part I discusses the basic concepts of multicriteria analysis vis-

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