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Kniha Interactive Marketing ChristopherJ Miles

Interactive Marketing

Autor: ChristopherJ Miles
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
5 272 Kč
Investigates the constructions and reconstructions of discourse that surround the uses of interactiv...

Informace o knize

Autor
ChristopherJ Miles
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
244
EAN
9780415801713
ISBN
0415801710
Enbook ID
04073829
Vydavatel
Taylor & Francis Ltd
Hmotnost
482
Rozměry
154 x 235 x 19

Kompletní popis

Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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