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Kniha Internet-Based Customer Value Management Tymoteusz Doligalski

Internet-Based Customer Value Management

Developing Customer Relationships Online

Autor: Tymoteusz Doligalski
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer International Publishing AG
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 120 Kč
Customer value management is a managerial approach in which customers are perceived as the company's...

Informace o knize

Autor
Tymoteusz Doligalski
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
152
EAN
9783319357638
ISBN
3319357638
Enbook ID
14208401
Vydavatel
Springer International Publishing AG
Hmotnost
2584
Rozměry
155 x 235 x 9

Kompletní popis

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

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