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Kniha Internet Data Collection Samuel J. Best

Internet Data Collection

Autor: Samuel J. Best, Brian S. Krueger
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: SAGE Publications Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
643 Kč
The Internet has emerged as a popular medium for collecting data because of its ability to access mi...

Informace o knize

Autor
Samuel J. Best, Brian S. Krueger
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2004
Stránek
104
EAN
9780761927105
ISBN
0761927107
Enbook ID
04684421
Vydavatel
SAGE Publications Inc
Hmotnost
110
Rozměry
139 x 215 x 6

Kompletní popis

The Internet has emerged as a popular medium for collecting data because of its ability to access millions of users, facilitate an array of research designs, and efficiently deliver and compile questionnaires. Often forgotten amidst this growing enthusiasm are the medium's numerous drawbacks, from limited coverage to technical variance, that threaten to undermine the quality of the information assembled. Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.

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