Irrational Consumer

Name: Irrational Consumer
Brand: Taylor & Francis Ltd
SKU: 9781472413444
Price: 1952 CZK
Availability: InStock

Applying Behavioural Economics to Your Business Strategy

Autor: Enrico Trevisan

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 952 Kč

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consu...

Informace o knize

Autor

Enrico Trevisan

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

154

EAN

9781472413444

ISBN

147241344X

Enbook ID

04804885

Vydavatel

Taylor & Francis Ltd

Hmotnost

542

Rozměry

236 x 163 x 14

Kompletní popis

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také