Irresistible Apps

Name: Irresistible Apps
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9781430264217
Price: 913 CZK
Availability: InStock

Motivational Design Patterns for Apps, Games, and Web-based Communities

Autor: Chris Lewis

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

913 Kč

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly...

Informace o knize

Autor

Chris Lewis

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

208

EAN

9781430264217

ISBN

1430264217

Enbook ID

05256769

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

382

Rozměry

194 x 234 x 12

Kompletní popis

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.§§As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?§§The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.§

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Irresistible Apps

Motivational Design Patterns for Apps, Games, and Web-based Communities

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také