Islamic Marketing

Name: Islamic Marketing
Brand: Springer International Publishing AG
SKU: 9783319327525
Price: 1899 CZK
Availability: InStock

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Autor: Cédomir Nestorovic

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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1 899 Kč

This book examines in detail the main marketing techniques and theories applied to Islamic business,...

Informace o knize

Autor

Cédomir Nestorovic

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

247

EAN

9783319327525

ISBN

3319327526

Enbook ID

02961488

Vydavatel

Springer International Publishing AG

Hmotnost

568

Rozměry

243 x 166 x 20

Kompletní popis

This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techniques can be adapted when it comes to the marketing of Islamic business areas such as halal food, pilgrimages to Mecca or Islamic finance. Islamic business has emerged as the next major market segment in the 21st century, given the increasing number of Muslim consumers across the world and their combined purchasing power. However, the applicable religious constraints are both numerous and diverse, making an analysis of the Islamic setting crucial when considering suitable marketing techniques for Muslim consumers. Readers will thus benefit by understanding the nuances and technicalities involved in adapting contemporary marketing techniques to Islamic businesses.

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Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také