Kniha It's Not About the Technology R. Karamchedu

It's Not About the Technology

Developing the Craft of Thinking for a High Technology Corporation

Autor: R. Karamchedu
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 286
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executi...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2004
Stránek
212
EAN
9780387233505
ISBN
0387233504
Enbook ID
05247730
Hmotnost
1130
Rozměry
152 x 229 x 17

Kompletní popis

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.§

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