Kniha Japanese Consumer Creativity Heung-Wah Wong

Japanese Consumer Creativity

User Innovations, Role Playing and Consumer Communities

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Očekávaná novinka
Vydání 30. 11. 2027
2 736
This book explores how the process of adapting global products for local markets, a process in which...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2023
Stránek
240
EAN
9780415814713
ISBN
0415814715
Enbook ID
10991882
Rozměry
156 x 234

Kompletní popis

This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication an

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