Joint Pricing and Inventory Control under Reference Price Effects

Name: Joint Pricing and Inventory Control under Reference Price Effects
Brand: Peter Lang AG
SKU: 9783631589137
Price: 1289 CZK
Availability: InStock

Autor: Lisa Gimpl-Heersink

Jazyk:

Vazba: Pevná

Vydavatel: Peter Lang AG

Dostupnost: 50 % šance

Prohledáme celý svět

1 289 Kč

In this work, we address the problem of simultaneously determining a pricing and inventory replenish...

Informace o knize

Autor

Lisa Gimpl-Heersink

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2009

Stránek

124

EAN

9783631589137

ISBN

9783631589137

Enbook ID

10023950

Vydavatel

Peter Lang AG

Hmotnost

330

Rozměry

217 x 155 x 13

Kompletní popis

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price formed on the basis of past purchases. Immediate effects of price reductions on profits have to be weighted against the resulting losses in future periods. By providing an analytical analysis and numerical simulations we study how the additional dynamics of the consumers' willingness to pay affect an optimal pricing and inventory control model and whether a simple policy such as a base-stock-list-price policy holds in such a setting.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Joint Pricing and Inventory Control under Reference Price Effects

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také