Journalism vs Public Relations

Name: Journalism vs Public Relations
Brand: VDM Verlag
SKU: 9783639364705
Price: 1174 CZK
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thoughts and perceptions

Autor: Bernadette Mazarura Mukonyora

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: U nakladatele na objednávku

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This monograph explores the relationship between newsroom journalists and the practice of public rel...

Informace o knize

Autor

Bernadette Mazarura Mukonyora

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

104

EAN

9783639364705

ISBN

3639364708

Enbook ID

06843318

Vydavatel

VDM Verlag

Hmotnost

163

Rozměry

152 x 229 x 6

Kompletní popis

This monograph explores the relationship between newsroom journalists and the practice of public relations. It traces the historical perception that a contentious relationship exists between the journalists and public relations professionals. The principal point of contention emerges in the general assertions by journalists that public relations practitioners do not uphold the ethics and principles that define the work of journalists. Finally it also emerges that public relations is often referred to both as a practice and as a profession an identity crisis which could be one of the factors driving the negative perceptions.

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Journalism vs Public Relations

thoughts and perceptions

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také