Key Strategy Tools

Name: Key Strategy Tools
Brand: PEARSON Education Limited
SKU: 9781292328331
Price: 1009 CZK
Availability: InStock

Autor: VAUGHAN EVANS

Jazyk:

Vazba: Brožovaná

Vydavatel: PEARSON Education Limited

Dostupnost: 50 % šance

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Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive a...

Informace o knize

Autor

VAUGHAN EVANS

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2020

Stránek

416

EAN

9781292328331

ISBN

1292328339

Enbook ID

28285721

Vydavatel

PEARSON Education Limited

Hmotnost

634

Rozměry

233 x 159 x 29

Kompletní popis

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.

Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter''s Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.

This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.

The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.

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