KFC in China

Name: KFC in China
Brand: John Wiley & Sons Inc
SKU: 9780470823842
Price: 428 CZK
Availability: InStock

Secret Recipe for Success

Autor: Warren Liu

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

428 Kč

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributi...

Informace o knize

Autor

Warren Liu

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

206

EAN

9780470823842

ISBN

0470823844

Enbook ID

04885827

Vydavatel

John Wiley & Sons Inc

Hmotnost

332

Rozměry

153 x 227 x 18

Kompletní popis

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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KFC in China

Secret Recipe for Success

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také