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Kniha Language As Commodity Rani Rubdy

Language As Commodity

Global Structures, Local Marketplaces

Autor: Rani Rubdy
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Bloomsbury Publishing
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
5 286 Kč
This is a comprehensive volume which engages with language policies and positions to highlight the i...

Informace o knize

Autor
Rani Rubdy
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
248
EAN
9781847064226
ISBN
1847064221
Enbook ID
01254423
Vydavatel
Bloomsbury Publishing
Hmotnost
502
Rozměry
161 x 233 x 23

Kompletní popis

This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

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