Kniha Learning Trap Pradip K. Saha

Learning Trap

How Byju’S Took Indian Edtech For A Ride

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
237
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millio...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2023
Stránek
280
EAN
9789353452322
Enbook ID
49188374
Hmotnost
208
Rozměry
129 x 198 x 20

Kompletní popis

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

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