Leveraging Japan - Marketing to the New Asia

Name: Leveraging Japan - Marketing to the New Asia
Brand: John Wiley & Sons Inc
SKU: 9780787946630
Price: 752 CZK
Availability: InStock

Autor: George Fields, Hotaka Katahira, Jerry Wind

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

752 Kč

Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains...

Informace o knize

Autor

George Fields, Hotaka Katahira, Jerry Wind

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2000

Stránek

356

EAN

9780787946630

ISBN

078794663X

Enbook ID

04697055

Vydavatel

John Wiley & Sons Inc

Hmotnost

672

Rozměry

162 x 236 x 27

Kompletní popis

Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains the second largest market in the world and is the gateway for Western business moving into other Asian markets. Western companies will continue to stake and build their presence in Japan for three reasons: Japan's shift from a manufacturing to a consumer-driven economy creates unprecedented marketing opportunities; Japanese companies are among Asia's most significant players; and Japan gives insights into the evolution of emerging Asian markets.

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Leveraging Japan - Marketing to the New Asia

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Kompletní popis

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