Více než 4 miliony titulů v angličtině i dalších jazycích! Objevte svůj nový příběh ještě dnes!

Licensing Best Practices Set

Name: Licensing Best Practices Set
Brand: John Wiley & Sons Inc
SKU: 9780471794431
Price: 6474 CZK
Availability: InStock

Autor: Robert Goldscheider

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: 50 % šance

Prohledáme celý svět

6 474 Kč

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, co...

Informace o knize

Autor

Robert Goldscheider

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2006

Stránek

840

EAN

9780471794431

ISBN

0471794430

Enbook ID

04894204

Vydavatel

John Wiley & Sons Inc

Hmotnost

2008

Rozměry

186 x 258 x 60

Kompletní popis

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.