Made With

Name: Made With
Brand: LID Publishing
SKU: 9781907794438
Price: 393 CZK
Availability: InStock

The Emerging Alternatives to Western Brands

Autor: John Grant

Jazyk:

Vazba: Brožovaná

Vydavatel: LID Publishing

Dostupnost: 50 % šance

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393 Kč

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority co...

Informace o knize

Autor

John Grant

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

328

EAN

9781907794438

ISBN

1907794433

Enbook ID

01363552

Vydavatel

LID Publishing

Hmotnost

566

Rozměry

156 x 233 x 18

Kompletní popis

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

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Made With

The Emerging Alternatives to Western Brands

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také