Kniha Making Ads Pay John Caples

Making Ads Pay

Timeless Tips for Successful Copywriting

Autor: John Caples
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
267
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
258
EAN
9781607965664
ISBN
9781607965664
Enbook ID
08788351
Hmotnost
376
Rozměry
229 x 154 x 14

Kompletní popis

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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