Making the Compelling Business Case

Name: Making the Compelling Business Case
Brand: Palgrave Macmillan
SKU: 9781137340566
Price: 1539 CZK
Availability: InStock

Autor: Wolfgang Messner

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele

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Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which c...

Informace o knize

Autor

Wolfgang Messner

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

431

EAN

9781137340566

ISBN

1137340568

Enbook ID

01989901

Vydavatel

Palgrave Macmillan

Hmotnost

724

Rozměry

138 x 222 x 225

Kompletní popis

Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decisionmakers the rational evidence they need to give the go-ahead. Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management; it simplifies the decision-making process by explaining the key theories and practices behind corporate investments. These methods can be applied to a variety of investment decisions, including strategic choices, capacity management, and budget allocation alternatives. This comprehensive and stimulating book features insightful case-studies and valuable hands-on tools, designed to help executives make smart decisions and to maximize enterprise value.

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Making the Compelling Business Case

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