Making the News

Name: Making the News
Brand: Westview Press Inc
SKU: 9780813340951
Price: 623 CZK
Availability: InStock

A Guide for Nonprofits and Activists

Autor: Jason Salzman

Jazyk:

Vazba: Brožovaná

Vydavatel: Westview Press Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

623 Kč

At a time when more and more people are becoming activists, this thoroughly revised and updated edit...

Informace o knize

Autor

Jason Salzman

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2003

Stránek

304

EAN

9780813340951

ISBN

0813340950

Enbook ID

04929706

Vydavatel

Westview Press Inc

Hmotnost

350

Rozměry

140 x 210 x 22

Kompletní popis

At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage including news Web sites, viral e-mail, and more this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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Making the News

A Guide for Nonprofits and Activists

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také