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Managing Asian Destinations

Name: Managing Asian Destinations
Brand: Springer Verlag, Singapore
SKU: 9789811084256
Price: 3426 CZK
Availability: InStock

Autor: Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore

Jazyk:

Vazba: Pevná

Vydavatel: Springer Verlag, Singapore

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

3 426 Kč

This book focuses on the planning, marketing, and management of Asian tourism destinations, and eval...

Informace o knize

Autor

Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

277

EAN

9789811084256

ISBN

9811084254

Enbook ID

18836896

Vydavatel

Springer Verlag, Singapore

Hmotnost

596

Rozměry

243 x 163 x 24

Kompletní popis

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.