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Managing Complexity

Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

Autor: Jocelyn Bellemare, Serge Carrier, Kjeld Nielsen, Frank T. Piller

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

4 111 Kč

This proceedings volume presents the latest research from the worldwide mass customization, personal...

Informace o knize

Autor

Jocelyn Bellemare, Serge Carrier, Kjeld Nielsen, Frank T. Piller

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

470

EAN

9783319804835

Enbook ID

20092597

Vydavatel

Springer International Publishing AG

Hmotnost

815

Rozměry

155 x 22 x 25

Kompletní popis

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on "managing complexity." MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers' personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.

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Managing Complexity

Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

Informace o knize

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