Managing Consumer Services

Name: Managing Consumer Services
Brand: Springer International Publishing AG
SKU: 9783319042886
Price: 2286 CZK
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Autor: Enzo Baglieri, Uday Karmarkar

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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2 286 Kč

This book presents latest research on the evolution of consumer services, as these services continue...

Informace o knize

Autor

Enzo Baglieri, Uday Karmarkar

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2014

Stránek

280

EAN

9783319042886

ISBN

3319042882

Enbook ID

02316869

Vydavatel

Springer International Publishing AG

Hmotnost

564

Rozměry

162 x 241 x 21

Kompletní popis

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the US and the rest of the world. Four core focal points lead the central message of the book: first, the development and calibration of back and front offices; second, placing the client as a fundamental input of services production and delivery process; third, the constitution and role of inputs necessary for the configuration, production process and delivery of the service and Fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.§This is a special volume of articles that are based in solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services.§

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