Managing Radio

Name: Managing Radio
Brand: Lulu.com
SKU: 9781445223124
Price: 481 CZK
Availability: InStock

Autor: Tony O'Shea

Jazyk:

Vazba: Brožovaná

Vydavatel: Lulu.com

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

481 Kč

Managing Radio is the first detailed and comprehensive practical guide to all the essential elements...

Informace o knize

Autor

Tony O'Shea

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

352

EAN

9781445223124

ISBN

9781445223124

Enbook ID

05350080

Vydavatel

Lulu.com

Hmotnost

536

Rozměry

154 x 235 x 20

Kompletní popis

Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.

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