Kniha Managing the Contemporary Multinational Ulf Andersson

Managing the Contemporary Multinational

The Role of Headquarters

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
4 169
"Managing the Contemporary Multinational" explores the role of headquarters in different structures...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
336
EAN
9781848448070
Enbook ID
05104648
Hmotnost
640
Rozměry
156 x 234 x 23

Kompletní popis

"Managing the Contemporary Multinational" explores the role of headquarters in different structures of multinational firms and shows how this role is affected by the complexity of contemporary research. This topical book illustrates that contemporary research has added complexity to the attributes of the multinational, with implications for the role of headquarters. It examines claims that subsidiaries contribute to the overall competitiveness of the corporation, that they are organized in corporate networks spanning country borders, and that they depend upon specific relationships in the external network. It is stressed that headquarters' knowledge of the multinational and its business environment is crucial, but also problematic. The eminent contributors question whether headquarters have become more or less important given the complexity of contemporary research, and argue that the answer to this question depends on the theoretical foundation adopted on the multinational. Based on empirical studies, this invaluable book will be a captivating read for students and researchers interested in international business and international management.

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