Kniha Managing the Global Firm (RLE International Business) Christopher A Bartlett

Managing the Global Firm (RLE International Business)

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
5 497
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing togeth...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2012
Stránek
364
EAN
9780415639187
ISBN
0415639182
Enbook ID
02246793
Hmotnost
453
Rozměry
156 x 234

Kompletní popis

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

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