Kniha Managing the Internationalization Process (Routledge Revivals) Mats Forsgren

Managing the Internationalization Process (Routledge Revivals)

The Swedish Case

Autor: Mats Forsgren
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
4 353
Few nations have internationalized their business operations as successfully as the Swedes. This boo...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2015
Stránek
114
EAN
9781138889507
ISBN
9781138889507
Enbook ID
03028807
Hmotnost
453
Rozměry
138 x 216

Kompletní popis

Few nations have internationalized their business operations as successfully as the Swedes. This book, first published in 1989, looks at the process in detail, examining the international operations of Swedish firms since 1970, including acquisitions of foreign firms. The international dimension of business is becoming increasingly important for firms of all sizes, and this analysis of what happens when companies enter and then sustain a presence in the international arena will be of great value to students and teachers of international business and management.

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