Market-Driven Journalism

Name: Market-Driven Journalism
Brand: SAGE Publications Inc
SKU: 9780803952539
Price: 1269 CZK
Availability: InStock

Let the Citizen Beware?

Autor: John H. McManus

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

1 269 Kč

This is the first book to provide a comprehensive theory of commercial news production. The author's...

Informace o knize

Autor

John H. McManus

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1994

Stránek

264

EAN

9780803952539

ISBN

0803952538

Enbook ID

04714168

Vydavatel

SAGE Publications Inc

Hmotnost

420

Rozměry

152 x 228 x 18

Kompletní popis

This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

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Market-Driven Journalism

Let the Citizen Beware?

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také