Kniha Market Matters Christina Garsten

Market Matters

Exploring Cultural Processes in the Global Marketplace

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
2 567
Globalization of trade and organizational change increase the impact of markets in peoples' lives. B...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2004
Stránek
243
EAN
9781403917577
ISBN
1403917574
Enbook ID
04775775
Vydavatel
Hmotnost
470
Rozměry
140 x 216 x 19

Kompletní popis

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

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