Market-Oriented Technology Management

Name: Market-Oriented Technology Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540412588
Price: 2567 CZK
Availability: InStock

Innovating for Profit in Entrepreneurial Times

Autor: Fred Y. Phillips

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

2 567 Kč

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisi...

Informace o knize

Autor

Fred Y. Phillips

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

418

EAN

9783540412588

ISBN

3540412581

Enbook ID

05273941

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

1750

Rozměry

155 x 235 x 28

Kompletní popis

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také