Kniha Market Research Toolbox Edward F. McQuarrie

Market Research Toolbox

A Concise Guide for Beginners

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
2 595
An ideal resource for those who want to conduct market research but have little experience in doing...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2011
Stránek
272
EAN
9781412991735
ISBN
1412991730
Enbook ID
04787696
Hmotnost
472
Rozměry
157 x 235 x 19

Kompletní popis

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more information on data analysis and sampling theory for qualitative research. - a new closing chapter illuminating the limitations of market research to clarify when it should be employed.

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