Market Research

Name: Market Research
Brand: VDM Verlag Dr. Müller
SKU: 9783639169119
Price: 1173 CZK
Availability: InStock

A Necessary Tool in Twenty First Century Education

Autor: Hal Michaels

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 173 Kč

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management p...

Informace o knize

Autor

Hal Michaels

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

EAN

9783639169119

Enbook ID

06825261

Vydavatel

VDM Verlag Dr. Müller

Hmotnost

136

Rozměry

150 x 220 x 5

Kompletní popis

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management process. In §today s educational minefield a school cannot afford §to be complacent in it's marketing strategy and yet §the concept of marketing still doesn't sit neatly on §the lap of education for many of those who are in §the forefront of that process. Marketing is a term §usually identified with business and commerce and to §relate it to the world of education is not always §easy or straight forward.However, if we ignore the §profit motive then Marketing can be made to fit §schools. Previously schools could afford to be more §complacent about their services and the products §they offered but with the advent of parental and §pupil choice, not only of schools, but of subjects §within schools, educational establishments must look §towards satisfying consumer demand or at least §appear to be doing so. With school funding linked to §the number of bums on seats (Davis and Ellison, §1997), it is necessary for schools to have an §effective marketing strategy.

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Market Research

A Necessary Tool in Twenty First Century Education

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