Market Segmentation - How to do it and How to Profit from it, revised 4e

Name: Market Segmentation - How to do it and How to Profit from it, revised 4e
Brand: John Wiley & Sons Inc
SKU: 9781118432679
Price: 1059 CZK
Availability: InStock

Autor: Malcolm McDonald

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

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"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is th...

Informace o knize

Autor

Malcolm McDonald

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

512

EAN

9781118432679

ISBN

1118432673

Enbook ID

02470664

Vydavatel

John Wiley & Sons Inc

Hmotnost

970

Rozměry

187 x 243 x 31

Kompletní popis

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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Market Segmentation - How to do it and How to Profit from it, revised 4e

Informace o knize

Kompletní popis

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