Kniha Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland

Market Value Process - Bridging Customer & Shareholder Value

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 193
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1996
Stránek
272
EAN
9780787902759
ISBN
0787902756
Enbook ID
04919820
Hmotnost
548
Rozměry
156 x 237 x 22

Kompletní popis

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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