Marketing Analytics

Name: Marketing Analytics
Brand: Kogan Page Ltd
SKU: 9781398608191
Price: 1054 CZK
Availability: InStock

Autor: Mike Grigsby

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 054 Kč

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy...

Informace o knize

Autor

Mike Grigsby

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2022

Stránek

336

EAN

9781398608191

ISBN

139860819X

Enbook ID

39129843

Vydavatel

Kogan Page Ltd

Hmotnost

516

Rozměry

233 x 157 x 21

Kompletní popis

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.

This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

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