Marketing Analytics: Strategic Models and Metrics

Name: Marketing Analytics: Strategic Models and Metrics
Brand: Createspace Independent Publishing Platform
SKU: 9781481900300
Price: 1031 CZK
Availability: InStock

Autor: Stephan Sorger

Jazyk:

Vazba: Brožovaná

Vydavatel: Createspace Independent Publishing Platform

Dostupnost: Skladem u dodavatele

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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a prac...

Informace o knize

Autor

Stephan Sorger

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

500

EAN

9781481900300

ISBN

1481900307

Enbook ID

17127605

Vydavatel

Createspace Independent Publishing Platform

Hmotnost

883

Rozměry

189 x 246 x 26

Kompletní popis

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent

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