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Kniha Marketing and Smart Technologies José Luís Reis

Marketing and Smart Technologies

Proceedings of ICMarkTech 2022, Volume 1

Autor: José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer, Berlin
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
7 530 Kč
This book includes selected papers presented at the International Conference on Marketing and Techno...

Informace o knize

Autor
José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2023
Stránek
580
EAN
9789819903320
Enbook ID
42813824
Vydavatel
Springer, Berlin
Hmotnost
1370
Rozměry
155 x 235

Kompletní popis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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