Kniha Marketing Communications Classics David Arnott

Marketing Communications Classics

An International Collection of Classic and Contemporary Papers

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Cengage
Dostupnost: 50 % šance
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"Marketing Communications Classics" brings together, for the first time, a selection of classic and...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1999
Stránek
256
EAN
9781861525079
ISBN
1861525079
Enbook ID
05122921
Vydavatel
Hmotnost
916
Rozměry
188 x 246 x 25

Kompletní popis

"Marketing Communications Classics" brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.

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