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Kniha Marketing Performativity Hans Kjellberg

Marketing Performativity

Autor: Hans Kjellberg, Katy Mason, Johan Hagberg
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Taylor & Francis Ltd
Dostupnost: 50 % šance
Prohledáme celý svět
1 531 Kč
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi...

Informace o knize

Autor
Hans Kjellberg, Katy Mason, Johan Hagberg
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2018
Stránek
250
EAN
9780367109509
ISBN
9780367109509
Enbook ID
20181373
Vydavatel
Taylor & Francis Ltd
Hmotnost
464
Rozměry
243 x 172 x 24

Kompletní popis

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke

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