Marketing Principles and Practice

Name: Marketing Principles and Practice
Brand: LAP Lambert Academic Publishing
SKU: 9783659835261
Price: 1415 CZK
Availability: InStock

A Descriptive Study on Promotion Ideology and Training

Autor: Ezekiel Okon Akpan

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

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Marketing is one of the three basic economic elements on which the economic system of any society is...

Informace o knize

Autor

Ezekiel Okon Akpan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

184

EAN

9783659835261

Enbook ID

10937376

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

290

Rozměry

150 x 220 x 11

Kompletní popis

Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, "Marketing: Principles and Practice", attempts to analysed for correction.

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Marketing Principles and Practice

A Descriptive Study on Promotion Ideology and Training

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také