Marketing Strategy for Managers

Name: Marketing Strategy for Managers
Brand: LAP Lambert Academic Publishing
SKU: 9783330052925
Price: 1566 CZK
Availability: InStock

An International Perspective

Autor: Margaret Oloko

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

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1 566 Kč

MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace? Such success is p...

Informace o knize

Autor

Margaret Oloko

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

288

EAN

9783330052925

Enbook ID

16380929

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

447

Rozměry

150 x 220 x 17

Kompletní popis

MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace? Such success is possible when they apply Marketing Strategy for Managers. This book will show you how to do the same in your organization. Although most managers are not aware that a clear and articulate strategy can work out wonders, success in the market place today hinges on getting it right the first time by designing the right strategy for a business operation. This book is a wonderful reminder that a strategy can work out magic culminating in first class performance for an organization. It is therefore a must-read for practicing managers as well as students both at the post and under graduate levels who wish to effectively manage their organizations and further their skills in Marketing respectively. Success in marketing does not just happen in a vacuum; It happens when managers can get things done. Therefore, Margaret Oloko shows how the managers and students can overcome the dynamics of the ever changing market place that is today occasioned by globalization and technological change. Thus, the magic here is to design an appropriate strategy to fit every situation in the market.

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Marketing Strategy for Managers

An International Perspective

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také