Kniha Marketing (RLE Marketing) Arnold K. Weinstein

Marketing (RLE Marketing)

The Management Way

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 570
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2015
Stránek
230
EAN
9781138980518
ISBN
9781138980518
Enbook ID
10042760
Hmotnost
453
Rozměry
156 x 234 x 12

Kompletní popis

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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